Kemp, Fred. “The Aesthetic Anvil: The Foundations of Resistance to Technology and Innovation in English Departments.” Market Matters: Applied Rhetoric Studies and Free Market Competition. Hampton Press, 2005. 77–94. Print.
An entrepreneurial spirit seeks adventurous accommodation with the forces of society in general in an adaptive relationship. An entrepreneurial English department sees itself as learning from its society and its students and feeding what it has learned back to its students in a dynamic relationship with them and society as a whole. A nonentrepreneurial English department sees itself as an Old Testament prophet crying in an increasingly hostile wilderness, interpreting “truths” that mean less and less to people as once hugely influential 19-century cultural assumptions fade. (94)